Jeff Scardino

Buffalo Wild Wings
Commitments, presentations, obligations. They say there’s a time and a place for everything in life. We say, when it’s time for football, the place is Buffalo Wild Wings.

Agency: FIG
Director: Aaron Stoller
Production: Biscuit Filmworks
Editorial: Matt Murphy (Exile)
Post: Company 3
Audio Mix: Heard City

Selected Press:
Forbes, Ad Age, Creativity, Top 5 Ad Age, shots, The Drum, Adweek

Trust What You Create
IBM keeps your AI in check so you can trust the content you create. We brought this message to life by turning the Sphere into a giant fishbowl of AI-created goldfish “gone wrong” which we then “turned right.” The fish were created with the help of Adobe’s AI product, Firefly, literally proving our message that we could trust what we create with GenAI.

The fish took over the Summit, educating attendees on the ways AI could go wrong and how IBM can help. The fishy AI appeared at IBM’s booth, in OOH, in Keynotes, on merch and in a digital experience that let attendees take the fishy fish—and the info on how to guard against them—home.

Agency: Ogilvy NY
Production: Mirada
Production: MakeMePulse

Selected Press:
Muse by Clios, Little Black Book, The Drum, Marketing Dive,

Welcome to the Kevinverse

We helped DraftKings launch a new way to play fantasy football.

Agency: VaynerX
Director: Guy Shelmerdine
Production: Smuggler
Post: The Mill
Editor: Jeremiah Shuff

Selected Press:
Adweek, Ad Age, MUSE, Featured on Undisputed

Lasting longer than a celebrity marriage deserves a card.

Launch collection includes ten famously short marriages you can be proud to pass: 

Carmen Electra & Dennis Rodman — 9 days 
Ali Landry & Mario Lopez — 18 days
Kim Kardashian & Kris Humphries — 72 days 
Pamela Anderson & Kid Rock — 4 months 
Renée Zellweger & Kenny Chesney — 4 months
Elisabeth Moss & Fred Armisen — 8 months
Drew Barrymore & Tom Green — 9 months
Katy Perry & Russell Brand — 14 months
Julia Roberts & Lyle Lovett — 21 months
Britney Spears & K-Fed — 2 years

Sold at select stores around NYC + ATL.
Created with Angelle Juneau.

We showcased the innovations behind the game of basketball in order to highlight how you can invest in innovative companies with Invesco.

Agency: Grey
Director: Rosey
Production: Radical Media

Disconnect to reconnect.
Dixie wants to help champion quality family time around the dinner table. But we are all guilty of being on our phones during meals. So we built pop-up diners in places with no cell signal: dead zones. And we had Carla Hall create a special menu for such occasion.

Agency: Droga5
Production & Fabrication: NA Collective
Filming & Editing: Snippies
Photography: Rich Fury

Selected Press:
Huffington Post, Wall Street Journal, US Weekly,
BuzzFeed, Creativity, Campaign, POPSUGAR, PIX11 NEWS, The Drum, shots, Little Black Book, Adweek, psfk, Best Ads, Contagious

Brand Campaign
When you care about someone or something, you go the extra mile. It's a universal mindset that we all can relate to and one that American Century Investments shares. Hero film featured.

Agency: Figliulo&Partners
Director: Louis Sutherland
Production: SweetShop
Editor: Chris Murphy (Whitehouse)
Finishing: Carbon
Original Music: Yessian

Selected Press:
Creativity, The Drum, AdForum, Ad Age, Ads of the World, 4A’s

Let someone speak through you.
Censorship continues to violate our human right to free speech. We partnered with Amnesty International and launched Freedom Voices, a new way to spread the words of those who have been censored. The idea enables Dubsmash users to lip-sync messages from people like members of Pussy Riot, Edward Snowden, and Malala Yousafzai — people who have suffered firsthand from the stifling effects of censorship. 

Agency: Ogilvy & Mather

Selected Press:
Campaign, Adweek, euronews, Adforum, Creativity, Campaign US

Vanity Fair Napkins
A napkin dab of the mouth can redeem us when our animal instincts kick in.

Agency: Figliulo&Partners
Director: Hank Perlman
Production: Hungry Man
Editorial: Cosmo Street Editorial
Post: Company 3
Audio Mix: Heard City

Selected Press:
Ad Age, Creativity, The Drum, Adweek, WNW Magazine

When we don't dream, we lose a piece of ourselves.
Sleeping disorders can rob you of your dreams. See what it's like for three people to get them back. This short film was the headliner for a sleep initiative we created for Aetna Insurance.

Agency: Ogilvy & Mather
Production & Editing: In-house

Selected Press:
Business Insider, Huffington Post, New York Times, Slate Magazine, BuzzFeed, Creativity

What would you do with 11 extra minutes?
A study found that every cigarette you smoke takes 11 minutes off your life. Based on that study, we created a campaign for Aetna that aimed to change the way people think about quitting smoking by focusing on all the great things you could do in life with 11 minutes. We started by building a machine that gave you a memorable 11-minute experience for the price of just one cigarette.

The campaign received over 7 million online views and made it onto national television. 

Agency: Ogilvy & Mather
Production & Fabrication: UNIT9

Selected Press:
Upworthy, Huffington Post, ABC, AOL, Little Black Book, BuzzFeed, Design Taxi, Communication Arts, FWA

Why do we get dressed?
For their first-ever global ad campaign, we harnessed UNIQLO's curiosity to explore the meaning of clothing by digging deep into the mindset of people when they get dressed and what factors determine their choices.

Agency: Droga5
Director: Patrick Daughters
Production: Gorgeous
Original Music: Noah Lennox (Animal Collective)
Voice Over: Tuppence Middleton
Editor: Jono Griffith (Work)

Selected Press:
GQ, Fast Company, Adweek, Creativity, Campaign, shots, Design Taxi, Marketing Mag, Creative Review, WWD, Best Ads, Forbes, Campaign US, Campaign Brief

The first two device Instagram story.
The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy.

In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together. 

A completely new way of storytelling made entirely out of existing assets.

Agency: razorfish
Production: in-house

Selected Press:
Automotive News, Adweek, Goodbuzz, Best Ads, AdFreak, CNET, Trend Hunter

Yeah, that kind of rich.
When New York Lottery's Powerball doubled its starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. To let everyone know about the increased riches we created a typeface out of stacks of real $100 bills.

Agency: DDB
Typography by Craig Ward

Selected Press:
Ad Age, Creativity, Comm Arts, psfk, Typography Served, Best Ads, Adweek

The good part of mornings
Commuting to work is horrible. So we took to six different cities to let people know that Tropicana can brighten their morning.

Agency: DDB
Illustrated by Rami Niemi

Selected Press:
Lürzer's Archive, Creativity, AdForum, Ad Age

That time my failures went viral.
Regular résumés are all the same, filled with inflated skills and embellishments. References are always prepped and full of compliments.

The relevant résumé is the first résumé that sets you apart by showing off your failures — because your failures say more about you.

It includes your muffs at each job, bad references, mistakes you made in school, skills you don’t have or need to work on, and honors you set out to achieve but failed.

People from over 150 countries have embraced their failures. And the project was a top news story on Twitter for almost a full week.

Selected Press:
The Today Show, Fast Company, Business Insider, Vice Collectively, Design Taxi, HuffPost, yahoo, AOL, Business Insider UK, t3n, Talent Management, Co.CREATE, askmen, Linkedin, The INDEPENDENT, Metro UK, The Telegraph, Daily Mail, ABC News, MSN, Irish Examiner, Daily Edge, Inc., Career Builder, Monster, Bro Bible, Business Punk, LAD Bible, Notable CA, The Debrief, Upworthy, Spiegel Online, Harvard Business Review, Forbes, Business Insider

No matter the space, IKEA has the solution.
As urbanization increases, living spaces are only getting smaller and smaller. To show that IKEA has solutions for any space, no matter how small, we custom built miniature apartments the size of shoeboxes and installed them in tiny places on the streets of New York City. Each one featured a different living situation, complete with smells and sounds. 

Agency: Ogilvy & Mather
Design: Phillip Nuveen
3D Printing: DOOB
Photography: Daniel Yim

the first-ever tinder hack
UPDATE: A Truth campaign was based off the findings from this project. I think that makes me a scientist. 

The ASH organization was faced with the recent increase of 20-something smokers. It’s a group that doesn’t believe smoking will kill them. When asked, almost all of them will tell you that they plan on quitting in the future. So death threats do not work.

A different approach needed to be taken to hit home and make quitting relevant to their current lives. So we conducted a social experiment on the dating app Tinder that proves smoking is found unattractive in the dating world.

Created with Angelle Juneau
Music by Lullatone

Selected Press:
Fast Company, Creativity, Washington Post, Ad Age, Marketing Magazine, Campaign Magazine, The Daily Dot, FWA, Yahoo, Marketing Land, shots, CNN, Co.Create, FOX6