New brand campaign. Sometimes our animal instinct takes over, and it's in those moments a proper dab of the mouth with a nice napkin can redeem us.
Selected Press: Ad Age, Creativity, The Drum, Adweek
Production: Hungry Man Director: Hank Perlman Editorial: Cosmo Street Editorial Post: Company 3 Audio Mix: Heard City
Date a Napkin User
How do you get people to give a shit about napkins? We had a theory: people who buy napkins make for better lovers because they care more. So we put our theory to the test with a nationwide study and turns out napkin users are more attentive, more dedicated, and better marriage material overall. Using the data we created a campaign promptly named #DateaNapkinUser.
Selected Press: Adweek, Creativity, The Drum, MediaPost, Dallas Observer, iHeart Radio, Ad Age
New brand campaign. When you’re more invested in something, you go the extra mile to do more. American Century is more invested in their clients. They build personal relationships and create tailored financial solutions for each and every person.
Selected Press: Creativity, The Drum, AdForum, Ad Age, Ads of the World, 4A’s
Production by SweetShop Directed by Louis Sutherland Edited by Chris Murphy (Whitehouse) Finishing by Carbon Original Music by Yessian
Disconnect to reconnect. Dixie wants to help champion quality family time around the dinner table. But we are all guilty of being on our phones during meals. So we built pop-up diners in places with no cell signal: dead zones. And we had Carla Hall create a special menu.
The campaign received over 23 million online views, which is a bit ironic.
When we don't dream, we lose a piece of ourselves. Sleeping disorders can rob you of your dreams. See what it's like for three people to get them back. This short film was the headliner for a sleep initiative we created for Aetna Insurance.
The film received nearly two million views online in the first 24 hours. And it was seen in movie theaters across the country.
Selected Press: Business Insider, Huffington Post, New York Times, Slate Magazine, BuzzFeed, Creativity
The Complete Film
a journey fortwo
The first two device Instagram story. The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy.
In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together.
A completely new way of storytelling made entirely out of existing assets.
Why do we get dressed? For their first-ever global ad campaign, we harnessed UNIQLO's curiosity to explore the meaning of clothing by digging deep into the mindset of people when they get dressed and what factors determine their choices.
What would you do with 11 extra minutes? A study found that every cigarette you smoke takes 11 minutes off your life. Based on that study, we created a campaign for Aetna that aimed to change the way people think and talk about quitting smoking by focusing on all the great things you could do in life with 11 minutes. We started by building a machine that gave you a memorable 11-minute experience for the price of just one cigarette.
The campaign received over 7 million online views and made it onto national television.
Yeah, that kind of rich. When New York Lottery's Powerball doubled its starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. To let everyone know about the increased riches we created a typeface out of stacks of real $100 bills.
Philadelphia 30th Street and Suburban Station Takeovers
Atlanta Five Points Takeover
Boston North and South Station Takeovers
Chicago Clark & Lake El Train and Union Station Takeovers
Washington D.C Union Station, Gallery Place, and Farragut North Takeovers
No matter the space, IKEA has a solution. As urbanization increases, living spaces are only getting smaller and smaller. To show that IKEA has solutions for any space, no matter how small, we custom built miniature apartments and installed them in tiny places on the streets of New York City. Each one featured a different living situation, complete with smells and sounds.