Recent studies have indicated that although smoking in down among high school students, the age group with the highest rate is the 18 to 26 year-old crowd.
The trouble with getting this age group to stop smoking is that they don’t think about their own mortality. They don’t believe smoking with kill them. When asked, almost all of them will tell you that they plan on quitting in the future. So threats of death do not work. A different approach needed to be taken to hit home and make quitting relevant to their current lives.
smoking hot is a Tinder experiment to prove that smoking is found attractive in the dating world.
These posters will be hung outside of bars where people smoke in big cities and on college campuses.
Killing Cool was a community where creatives helped other creatives get over the death of their ideas.
Write the name of a killed idea in the blank space and hang to pay homage.
Suit Killers Poster
Idea Graveyard Twitter Skin
Millions of brackets are filled out for March Madness. To show all these tournament goers the power of logistics, we partnered with STATS and created the Team Performance Index; a one-of-kind tool that uses a unique algorithm to rate teams based on teamwork and efficiency.
People were able to earn their Doctorate in Bracketology by using the TPI to compare matchups and fill out a winning bracket.
Selected Press: CBS Sports, Sports Illustrated, ESPN, Fox Sports, Sporting News, Bleacher Report, NBC Sports, Washington Post
Hello Final Four
During the NHL Lockout, we seized the opportunity to have Verizon reach out to hockey fans and position themselves as a fellow fan who shares the pain.
Then when the lockout was over, we launched spots with similar visuals, but that announced hockey was back and available live on NHL GameCenter.
With zero budget, we shot and edited all the videos ourselves.
The Wrong Ice
Sparks Will Fly
The Right Ice
New York Lottery's Powerball
When New York Lottery's Powerball doubled it's starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. To let everyone know about the increased riches we created a typeface that used stacks of real $100 bills. We hired designer/typographer Craig Ward, to help painstakingly built each headline from the letterforms captured.
To dispel the myth that IndyCar drivers aren't real athletes, we partnered with ESPN and created two Sports Science segments that focus on reaction times.
Sports Science Will Power
Sports Science Pit Crew
Strategy is key to being successful in IndyCar Racing. Every last detail needs to be carefully calculated. So we wanted to show how all these details come together and how Verizon allows you to see it all play out.
TV :30 Green Flag
TV :30 Push to Pass
Behind the Scenes
We prepared an ad for each race that ran the next day if one of the Verizon cars won.
We were tasked with taking the pennies left over in our budget to create some content around hockey. So we partnered with the Washington Capitals' in-house production team and created an impromptu game of street hockey in downtown D.C.
Part 1 Grand Success: You were served up one of many custom success stories.
A few of the possible inventions that could of made you successful.
Part 2 True Love: Featured a custom love song with the names of you and your lover. We had thousands of names sung in two exhausting recording sessions.
Part 3 Presidential Run: Changed based on your political allegiance.
Part 4 Legendary Status: Your birthday was turned into a national holiday.
Part 5 Hometown Purchase: Real-time Bing technology showed how you purchased your hometown and moved it to the Caribbean.
Alfonso's Friendship: At the end, you could become actually Facebook friends with your narrator, Alfonso Ribeiro.
Commuting to work is horrible. So we took to six different cities to let people know that Tropicana can brighten their morning. Illustrator: Rami Niemi
New York Grand Central and Penn Station Takeovers
Philadelphia 30th Street and Suburban Station Takeovers
Atlanta Five Points Takeover
Boston North and South Station Takeovers
Chicago Clark & Lake El Train and Union Station Takeovers
Washington D.C Union Station, Gallery Place, and Farragut North Takeovers
NFL Mobile allows you to watch live games on your phone. So essentially football was unleashed from the confines of man caves and let free. Illustrator: Diego Rionda
NFL / Verizon Super Bowl
To promote Verizon's partnership with the NFL for the Super Bowl, we gave football fans, for the first time ever, the chance to own a piece of turf from an NFL field. And not just any field, the field where Super Bowl XLVII was played on. All you had to do was predict where on the field the game-deciding moment would happen. If our panel of football experts picked your spot, you were entered to win the piece of Super Bowl history.
Our panel of football experts consisted of Marshall Faulk, Drew Brees, and Jay Glazer who all actively tweeted during the game about what moments they felt were in the running.
The play our judges picked was Jacoby Jones' 108-yard kickoff return to start the second half.
The One-of-a-Kind Prize
Jay Glazer also acted as our ambassador at Radio Row, Media Day, and other activities during the week leading up to the big game.
My girlfriend, Angelle Juneau, and I lived in lower Manhattan and lost power during Hurricane Sandy. To pass the time we began painting in the dark. We could have just claimed we were trying to be abstract but instead we reverted back to a technique we learned in art class, one that you can do without being able to see — blind contour drawing.
After the lights came back on we decided to color and sell the pieces to raise money for the relief fund. In the spirit of how the pieces were created, we also hosted a blind auction for two large, framed pieces.
Drinking the Hurricane Away
11 x 14
20 x 16
16 x 11
Dining in the Dark
11 x 14
12 x 12
His & Her Rain Boots
12 x 16
Being Alfonso Ribeiro
At the end of our State Farm Future Book experience, you were able to become friends with Alfonso Ribeiro from the future. Real friends, not just a fan of his page. And by real I mean me, who posted on his behalf.
He has since taken it over and now posts a lot of old pics from The Fresh Prince of Bel-Air.