Disconnect to reconnect. Dixie wants to help champion quality family time around the dinner table. But we are all guilty of being on our phones during meals. So we built pop-up diners in places with no cell signal: dead zones. And we had Carla Hall create a special menu for such occasion.
Agency: Droga5 Production & Fabrication by NA Collective Filming & Editing by Snippies Photography by Rich Fury
Vanity Fair Napkins A dab of the mouth with a nice napkin can redeem us when our animal instincts kick in.
Agency: Figliulo&Partners Director: Hank Perlman Production: Hungry Man Editorial: Cosmo Street Editorial Post: Company 3 Audio Mix: Heard City
Selected Press: Ad Age, Creativity, The Drum, Adweek
How do you get people to give a shit about napkins? We had a theory: people who buy napkins make for better lovers because they care more. So we put our theory to the test by partnering with Match.com and conducting a nationwide study. Turns out napkin users are more attentive, more dedicated, and better marriage material overall. Using the data we created a campaign promptly named #DateaNapkinUser.
Press: Adweek, Creativity, The Drum, MediaPost, Dallas Observer, Ad Age Production: Milk DGTL Photography: Kristyna Archer
Case Study Video
Be More Invested
American Century Investments When you’re more invested in something, you do more.
Agency: Figliulo&Partners Director: Louis Sutherland Production: SweetShop Editor: Chris Murphy (Whitehouse) Finishing: Carbon Original Music: Yessian
Selected Press: Creativity, The Drum, AdForum, Ad Age, Ads of the World, 4A’s
When we don't dream, we lose a piece of ourselves. Sleeping disorders can rob you of your dreams. See what it's like for three people to get them back. This short film was the headliner for a sleep initiative we created for Aetna Insurance.
Agency: Ogilvy & Mather Production & Editing: In-house
Selected Press: Business Insider, Huffington Post, New York Times, Slate Magazine, BuzzFeed, Creativity
The Complete Film
What would you do with 11 extra minutes? A study found that every cigarette you smoke takes 11 minutes off your life. Based on that study, we created a campaign for Aetna that aimed to change the way people think about quitting smoking by focusing on all the great things you could do in life with 11 minutes. We started by building a machine that gave you a memorable 11-minute experience for the price of just one cigarette.
The campaign received over 7 million online views and made it onto national television.
Agency: Ogilvy & Mather Production & Fabrication:UNIT9
The first two device Instagram story. The 2016 all-new smart fortwo recently launched in the United States. A car built perfectly for two people to enjoy.
In the spirit of the car, we invited Instagram users to team up and follow along on a story for two – to enjoy it together. Two separate Instagram accounts each told only half the story. However, when two phones were placed side-by-side, the story came together.
A completely new way of storytelling made entirely out of existing assets.
Why do we get dressed? For their first-ever global ad campaign, we harnessed UNIQLO's curiosity to explore the meaning of clothing by digging deep into the mindset of people when they get dressed and what factors determine their choices.
Yeah, that kind of rich. When New York Lottery's Powerball doubled its starting jackpots from $20 million to $40 million, winners would be the kind of rich where money was no object. To let everyone know about the increased riches we created a typeface out of stacks of real $100 bills.
Let someone speak through you. Censorship continues to violate our human right to free speech. We partnered with Amnesty International and launched Freedom Voices, a new way to spread the words of those who have been censored. The idea enables Dubsmash users to lip-sync messages from people like members of Pussy Riot, Edward Snowden, and Malala Yousafzai — people who have suffered firsthand from the stifling effects of censorship.
Agency: Ogilvy & Mather
Selected Press: Campaign, Adweek, euronews, Adforum, Creativity, Campaign US
The good part of mornings Commuting to work is horrible. So we took to six different cities to let people know that Tropicana can brighten their morning.