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  How do you get people to give a shit about napkins?  We had a theory: people who buy napkins make for better lovers because they care more. So we put our theory to the test by partnering with Match.com and conducting a nationwide study. Turns out napkin users are more attentive, more dedicated, and better marriage material overall. Using the data we created a campaign promptly named #DateaNapkinUser.   Press:  Adweek, Creativity, The Drum, MediaPost, Dallas Observer, Ad Age  Production:  Milk DGTL   Photography:  Kristyna Archer
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