Let someone speak through you. Censorship continues to violate our human right to free speech. We partnered with Amnesty International and launched Freedom Voices, a new way to spread the words of those who have been censored. The idea enables Dubsmash users to lip-sync messages from people like members of Pussy Riot, Edward Snowden, and Malala Yousafzai — people who have suffered firsthand from the stifling effects of censorship.
Selected Press: Campaign, Adweek, euronews, Adforum, Creativity, Campaign US
Produced by Ogilvy NY
the relevant résumé
That time my failures went viral. Regular résumés are all the same, filled with inflated skills and embellishments. References are always prepped and full of only compliments.
The relevant résumé is the first résumé that sets you apart by showing off your failures — because your failures say more about you.
It includes your muffs at each job, bad references, mistakes you made in school, skills you don’t have or need to work on, and honors you set out to achieve but failed.
People from over 150 countries have embraced their failures. And the project was a top news story on Twitter for almost a full week.
You reach an age when running on the beach is no longer sexy, even to a guy from lower class Detroit. Their marriage only lasted four months.
Carmen Electra & Dennis Rodman
When you spend all your free time around strippers it would seem like a good idea to bring one home. But having a pole in the bedroom just builds bacteria. Their vows lasted nine days.
Kim Kardashian & Kris Humphries
You would think that a second-tier basketball player and a second-tier celebrity would be a perfect match. I guess they argued over who was more not relevant. They ended their fairy tale after seventy-two days.
Katy Perry & Russell Brand
Sobriety, check. Overcoming drug addiction, check. Living with a pop star, now that’s too much to handle. Their verse lasted fourteen months.
Britney Spears & Kevin Federline
They brought us hope. Every guy in the world no matter how ugly or not talented started to believe that they could get any girl. Too bad the glimmer only lasted for two years.
Renée Zellweger & Kenny Chesney
It’s harder writing country songs when things are going well. Stealing lyrics from your lover’s diary wouldn’t even help. Their rump in the hay lasted four months.
the first-ever tinder hack The ASH organization was faced with the recent increase of 20-something smokers. It’s a group that doesn’t believe smoking will kill them. When asked, almost all of them will tell you that they plan on quitting in the future. So death threats do not work. A different approach needed to be taken to hit home and make quitting relevant to their current lives. So we conducted a social experiment on the dating app Tinder that proves smoking is found unattractive in the dating world.
These posters were hung outside of bars and on college campuses.
During the project's launch, we propelled Tinder to become a global trending topic.
UPDATE: New truth campaign was based off the findings from smoking hot. I think that makes me a scientist.
truth campaign made by the folks at 72andSunny.
5 Days of Equality
All love should be celebrated. December 7th, 2013 was the first day in history that same-sex couples could marry in Australia. But only 5 days later, their government overturned the ruling, and 31 marriages were made invalid.
One year later, we partnered with GLAAD to launch 5 Days of Equality, a global social initiative to show these 31 couples that the world validates their marriages. The world responded with thousands of anniversary wishes. Each message was handwritten into custom, letterpress-printed cards and brought to a surprise event for the couples.
The project generated thousands of anniversary wishes from over 50 different countries and worldwide press. The cards are now a permanent collection with a portion of proceeds going to marriage equality efforts.